How to Maintain Main Character Energy While Avoiding Work
How to Maintain Main Character Energy While Avoiding Work
(A case study in curated inertia and entrepreneurial evaporations)
Some people build a brand. Others are the brand. And if you are the brand, why on earth would you be expected to do things like “restock inventory” or “run a business” when your mere existence is the product?
The true Main Character doesn’t hustle—she delegates, disregards the follow-up, hires a team she won’t listen to, and pivots three times because “she felt a shift.”
Here’s how to master the art of being everywhere except the fulfillment center.
Step 1: Announce the Dream, Not the Details
Start with a brand that’s 70% mood board, 30% soft lighting, and 0% operational infrastructure. Use lofty words like artisanal, heritage-rooted, and sustainably aligned. Be vague. Confuse your audience just enough to be considered avant-garde.
And if anyone asks what your brand actually is, look pained. You’re building an ethos, not an Etsy shop.
Step 2: Exit Before You Enter
The key to avoiding work is to start plotting your exit before you've sold a single unit. Call it a “strategic pivot” or a “legacy transition.” Hire a CEO (on LinkedIn, in theory). Suggest a “licensing model.” Make it sound like people are begging to buy you out.
…and the best part? You're not even restocking until next year. A bold move, considering you only launched this year.
Step 3: Monetize Your Scarcity
Running out of inventory? (Preferably ON Launch day) Perfect. Frame it as intentional. Say you’re creating “longing.” That you're “protecting the brand's integrity.” That you “respect the art of the pause.”
Meanwhile, satire-based brands that launched days before you (hypothetically) are shipping product, gaining traction, and somehow surviving without a single Vogue mention.
But remember: You are the product.
Step 4: Float Above the Frenzy
The Main Character never gets bogged down in details like “packaging tape” or “unit economics.” She’s too busy journaling about impact, filming soft-focus content, or sipping something floral next to an open laptop that’s definitely not connected to QuickBooks.
And when the world asks “What’s next?”—simply smile and say “something meaningful.”
Translation: Nothing that requires effort.
Step 5: Disappear With Dignity
Eventually, all Main Character eras reach their natural end: not with a bang, but with a Pinterest mood board and a slow fade into “other creative pursuits.”
Do not announce closure. Announce expansion. Call your absence intentional space.
Because in the Manor, we don’t do the work.
We are a vibe.
And some vibes don’t restock.
