This workbook started as a satirical nod to a certain kind of founder energy — vision boards, lowercase branding, and curated becoming… with no product in sight. The kind of workbook you’d expect to find on a desk in Montecito: embossed, affirming, and entirely devoid of action.
Inside: flowcharts that go nowhere, affirmations that say absolutely nothing, and quizzes that lovingly roast the rebrand industrial complex. It’s a parody of what it means to feel like a founder — especially when the aesthetic arrives long before the business does.
But then somewhere near the end, I broke the fourth wall. Hard.
I added two real pages. Just a little business sense — nothing fancy.
Not because I’m a business expert, but because I got tired of watching someone with every advantage do everything but the work. I wanted to prove that starting something real isn’t that hard.
You don’t need a title, a team, or a documentary.
You need a plan. A product. A little follow-through.
And because intention means nothing without execution, there are 100 or 200 lined pages — for your thoughts that actually deserve a launch plan.
Product features
- Vibrant colors for bright and crisp designs
- Perforated pages for easy tearing
- Compact size: 5.75" x 8"
- Available in 100 and 200 pages options
- Soft satin finish cover with rounded corners
Care instructions
- Use a soft, clean and dry cloth to gently brush any dust or dirt off from the center of the journal outwards.
EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY
Product information: Generic brand, 2 year warranty in EU and Northern Ireland as per Directive 1999/44/EC
Care instructions: Use a soft, clean and dry cloth to gently brush any dust or dirt off from the center of the journal outwards.
