Collection: As If

Introducing As If. — a collection of low-effort essentials for the highly unimpressed.

Designed for those who read the headlines, raised an eyebrow, and moved on, this line pairs quiet luxury with unapologetic judgment. It’s merch for the unbothered: soft fabrics, clean lines, and the kind of sarcasm that doesn’t need a press tour.

Whether it’s a candle that burns without a backstory or a tea towel that dries dishes and egos, every piece in this collection speaks fluent side-eye — in lowercase serif, obviously.

No rebrands. No overexposure.
Just tastefully packaged contempt.